Maison Yves Rocher
A unique sensory experience At the heart of the Yves Rocher universe For the first time, Yves Rocher reveals all its secrets in a breathtaking show-like experience: the Yves Rocher Immersive Museum . This original, innovative and emotional multi-sensory experience immerses visitors in the different worlds of the Yves Rocher brand. Let yourself be told in an interactive way its history, its know-how and its committed values thanks to a unique dynamic journey ! A Museum: five rooms to discover... History and Vision by Mr. Yves Rocher It all began with a man, his love of nature, his inspiration from plants, and his desire to create a beauty brand accessible to all women. This first room tells the story of Monsieur Yves Rocher, his vision and ambition, now embodied by thousands of employees. Here, we discover the incredible journey of the Yves Rocher brand, born in 1959 in a simple attic, and today a renowned Breton multinational. The Genius of the Plant With its particularly original visual, sound and olfactory staging, this second room invites the public to marvel at the astonishing powers of nature and to discover the life force of the plant world, which has inspired our researchers in Plant-Based Cosmetics® since the origins of the Yves Rocher Brand. Behind the Scenes of Plant Cosmetics® A truly stylized research laboratory, this surprising room reveals how plant-based active ingredients travel from the plant to the skin, in the hands of Yves Rocher experts. The viewer follows the entire process, from botany to industrial manufacturing, including plant cultivation, harvesting, active ingredient extraction, and formulation. An immersive, informative, and engaging way to discover Plant-Based Cosmetics® . The Attic where it all began This fourth room is a journey through time: in just a few seconds, the visitor enters the 1959 Attic, where Monsieur Rocher developed and manufactured his first cream. Here, one understands with emotion the depth of the initial commitment: dedicating one's life to the beauty of women and giving back to nature what it offers us. A strong, innovative vision, shared and perpetuated by the Rocher family even beyond the Yves Rocher brand. The 30 years of the Yves Rocher Foundation A new space to declare our love for nature! 100 million trees planted, the Terre de Femme Program, actions in favor of biodiversity... the Yves Rocher Foundation has been working for nature around the world for 30 years. Starting June 1, 2021, in its immersive museum in La Gacilly, Yves Rocher (patron of the Foundation) pays tribute to these committed men and women. New Room 5, new projection, new decor... and beautiful emotions. But shh, we won't tell you any more. Come see for yourself.
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